Feature
Use automation tools?
Well, automation. Here's a quick one: Don't use it before you really know what you are automating.
Conversions on low-to-no-personalized messages via social media or e-mail automation software face conversions to meetings with less than 1%. Enough said. Don't use it. Build a real story around your venture and create fans and followers. Be extremely relevant with cold messaging through hyper personalisation.