Are you 100% sure, you picked the right go-to-market? Really? Tell us, where did you learn about go-to-market strategies? Hubspot blogposts?
The game has changed. There is NOÂ way you will succeed if you are not 100% sure about your go-to-market. Selling meat to vegetarians or fish to vegans maybe worked 10 years ago when there where no vegans and veggies. Today, you it is not even enough to know if you sell meat to a "meathead", you should know if this prospect likes beef or chicken. And if he likes it medium or rare. People will not respond and engage if you are not 100% on point.