Feature
Outbound - can you scale it?
Scaling Outbound efforts is the hardest thing you will do in your (sales) career. The game has changed. It is even harder now.
How much time do you spend sending one outbound e-mail or linkedin inmail to a prospect? If the answer is "less than a minute"Â you are on a path to failing. Research, relevance, provocative claim and use cases are your toolkits to create real compelling stories prospects will want to engage with. Don't do it on your own, it's been done before. Use it and don't waste time on testing.