Funnel Clean Up with Meetanyway

Digital Event Conferencing, founder team of 3, 20+ customers, pivoted in the first covid-19 lockdown and launched product with instant customer traction; wanted to know how to streamline sales in order to not crack the customer success and product management wheel

How we met:

We cold called Erich in January 2019 and we instantly connected because he had this amazing chatbot on his website then, which showed a small avatar video of him how he would talk to you. From what we learned in the first calls was, that they were very sophisticated with sales and customer acquisition already and that he wouldn’t need help on leadgen and optimizing the close.

We discovered later in the conversation that him and his full team were working 7-days straight for weeks, and couldn’t see this clearing up in the future, since their product was so hot for customers.

We worked with him in streamlining the sales funnel, to make it more efficient for his own schedule. 

The transformation:

By using the funnel-setup module Erich instantly connected the dots and re-built and reworked his current customer acquisition funnel.

We concluded that it makes more sense to not discover clients first, but to show them an automated demo of the software and let them directly request a quote based on their event space needs.

If they wanted to talk to sales, they could book an individual Q&A call after, but until then they already had all the information needed to make a decision.

This made Erichs life way easier and he could focus on improving the product with his co-founders and learn from customer feedback much more focussed.

What are they doing now:

They were selected for a well known silicon valley accelerator in the winter 2021 batch and are currently accelerating their product-market-fit for a big public re-launch in summer 2021.

Critical learning:

If you hit traction, it is very likely that you overspin your wheel. Your calendar gets packed and you get driven by meetings, you work FOR your startup not ON your startup. It is critical to clear up time (a lot of time) to use initial traction to learn about customers even more and scale product-market-fit. 

Try not to focus on scaling revenue too early. If initial customers are happy, instantly learn and improve your product.